ASTA offers a variety of opportunities throughout the year to market directly to key leaders in the spice industry. By choosing to advertise or sponsor with us, you’re not only reaching a targeted audience of approximately 200 members but also supporting the critical work of ASTA, the voice of the U.S. spice industry. 

Promote products and services by advertising with ASTA. Advertising opportunities are available to Members and Non-Members. ASTA Members receive discounted advertising rates. The current types of Advertising Opportunities are:

Website

The ASTA website receives over 180,000 visits annually and is accessible to both ASTA Members and Non-Members. ASTA Members also have access to a members-only section filled with extensive resources. Marketing on the ASTA website is an easy and cost-effective way to drive traffic to your company’s website. 

Banner Advertising

Purchase space on the newly redesigned ASTA website to feature your company’s advertisement with a link to your website URL. These ads appear in the footer section of all pages of the ASTA website. If more than three ads are running, images will rotate through the footer. 

We offer several subscription options for banner advertising. 

Current pricing for ASTA Website advertising:

Newsletter

ASTA’s weekly newsletter, FYI ASTA, reaches more than 1,000 professionals across a broad spectrum of the spice industry. FYI ASTA features information on regulatory and legislative updates, governmental actions, ASTA positions and advocacy, spice industry news, upcoming events, and announcements about association and member happenings. 

Advertising in FYI ASTA is a great opportunity to reach your target audience with regular, weekly ads. Several subscription options are available for newsletter advertising. Newsletter ads appear as an image that links to your company URL. 

Current Pricing for Newsletter Advertising:

Enhance your visibility and align your brand with excellence through a variety of sponsorship opportunities with ASTA. Sponsorship opportunities are limited to ASTA Member organizations. 

Types of Sponsorship Opportunities

Year-Round Sponsorship Opportunities 

Crop Reports

Sponsor a Crop Report update and receive the opportunity to share a brief message to all ASTA members. Sponsors have the chance to provide a three-minute video about their company’s products and services that will be broadcast at the beginning of the Crop Report update. This recording will be clearly labeled as sponsored content and is subject to review by ASTA. 

Crop Report updates are issued several times each year and are available as video recordings to all ASTA members. This sponsorship opportunity is limited to one sponsor per session and is available on a first-come, first-served basis. 

The price of sponsoring a Crop Report is $3,500 and is limited to ASTA members.

Strategic Partnerships

Strategic Partnerships are a great way for members to support ASTA in achieving its strategic goals by sponsoring the overall objective of ASTA’s strategic plan. Strategic Partners receive recognition on the ASTA website, in the ASTA newsletter, and in all other ASTA general communications. Strategic Partners are not recognized on specific event communications where event sponsors are already recognized.

The price of a 12-month Strategic Partnership is $5,000 and is limited to ASTA members. 

Dedicated Sponsored Electronic Mailing

ASTA will send a sponsored email with your content to the entire ASTA membership database. Sponsored content may include promotional information about your company’s products and/or services, along with images and links. Mailings will be clearly labeled as sponsored content in the subject line and body of the message. All sponsored content is subject to review by ASTA staff to ensure that it meets ASTA’s professional standards and the association’s policies. ASTA staff will work with your company on the design and will review the final mailing to ensure quality.

Pricing for a single e-blast is $2,500 for Members and $5,000 for Non-Members. 

Event Sponsorship

Event sponsorship is a great way to show your support for ASTA while gaining targeted exposure for your company. Event sponsorship typically opens at the same time as event registration and will close about one month before the event. 

Sponsor Premier Events

ASTA hosts two premier annual events: the ASTA Annual Meetings & Exhibits each spring and the ASTA Regulatory Workshop in the fall. We offer a variety of sponsorship opportunities for these events. 

When you sponsor an ASTA event, your company will receive extensive recognition. Sponsor benefits may include the use of your logo in marketing communications, on signs and banners at the event, or on branded items such as lanyards. Many premier event sponsorships also include additional advertising benefits, such as website or newsletter advertising packages. 

Sponsorship of ASTA’s premier events is an exclusive, members-only benefit. 

Webinars and Education

ASTA is committed to delivering timely, engaging education to our members throughout the year through our virtual seminars on topics of interest to the spice industry. Webinar topics include technical updates, information on new regulations, and more. These events are usually offered live and then recorded and made available for playback. 

Webinar sponsors receive recognition by having their company logo featured in promotional materials, including the webinar webpage, presentation slides, electronic mass mailing promotions, and ASTA’s LinkedIn. Sponsors also receive verbal recognition during the live broadcast.

Webinar sponsorships typically range from $1,000 to $3,500. Contact Margarita Passero at mpassero@astaspice.org for more information or to be notified when a webinar sponsorship opportunity is available.

Research Technical Project 

Is your company interested in completing a technical project or conducting research on a topic of interest to the spice industry? ASTA can oversee the completion of special projects that benefit your company and the broader industry. Customizable projects are designed and priced on a case-by-case basis. Contact ASTA Executive Director Laura Shumow at lshumow@astaspice.org to discuss.